Yama Rama is a Scottish psychedelic rock band originally conceived as a solo project by Charlie Clark, a seasoned musician known for his work with indie-pop outfit Astrid. The band's name, a fusion of 'Yama'—the Hindu god of death and justice—and 'Rama'—a revered deity—embodies themes of transformation and inner strength that echo throughout their music.

Clark released early singles like "Influencers Must Die" and "Some Days," which reflected his deeply personal songwriting style and ability to blend social commentary with raw emotion. However, it was with the single "Sweat Equity" that Yama Rama evolved into a collaborative project, with Gill and Craig McIntyre joining the lineup, bringing a new depth and energy to the band's sound. Together, they craft a blend of Fleetwood Mac’s lush harmonies and The Jesus and Mary Chain’s gritty intensity, creating an immersive musical experience.

Charlie Clark’s personal journey plays a significant role in Yama Rama’s music. Having faced profound loss and life-altering challenges, his songwriting is infused with authenticity, vulnerability, and hope. This emotional depth translates into their live performances, where the band creates an atmosphere that is both electric and intimate, drawing audiences into their world of sonic exploration.

The band's influences stretch far and wide, from classic rock to contemporary indie, all while maintaining a distinct psychedelic edge. Their compositions are marked by dynamic shifts, hypnotic guitar work, and Clark’s evocative vocal delivery. Each track tells a story, whether it’s a reflection on modern culture, personal growth, or the complexities of human emotion.

In 2025, Yama Rama embarked on a national UK tour, playing to enthusiastic crowds in cities like Glasgow, Manchester, and London. Their performances have been praised for their energy and immersive quality, solidifying their reputation as a must-see live act. As they continue to gain momentum, their growing discography—available on platforms like Spotify—reflects a band constantly pushing the boundaries of their genre while staying true to their roots.

Engagement with fans is a cornerstone of Yama Rama’s journey. Through social media platforms like Instagram, they provide glimpses into their creative process, share behind-the-scenes moments, and keep followers updated on new music and tour dates. Their official website serves as a hub for their latest releases, merchandise, and exclusive content, fostering a strong connection between the band and their audience.

As they continue to evolve, Yama Rama remains a testament to the power of music as a vehicle for personal expression and connection. Their sound, steeped in both nostalgia and innovation, resonates with listeners on a profound level. With each new release, they further cement their place in the contemporary psychedelic rock scene, proving that their journey is only just beginning.